Friday, November 20, 2009

Wynne Anderson's Sequence ID: Blackberry "All You Need Is Love" Ad

Blackberry All You Need Is Love Ad

This video has great sequence shots throughout the ad. The commercial shows a very tight shot, at 0:05, of the rock climber's feet on the rock as he climbs. The next is a medium shot, at 0:06, of the entire person climbing and some of the rock, and then the final shot in the sequence is the wide shot of the climber standing on top of the giant rock. This sequence goes very quickly, but is part of a longer sequence that demonstrates the overall meaning of the ad to "do what you love." The add shows people accomplishing things that they love to do but may seem difficult at first, and this sequence shot demomstrates the hard work that went in to climbing that rock.

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