Friday, December 4, 2009

Blackberry Love Commercial and Sequences--Sam Nassau

http://www.youtube.com/watch?v=ylPejo32uik

Posting the video itself doesn't work right.

At :01, there's a wide shot of the man and the mountain.
Then at :03, a medium shot. He's getting ready.
At :04, a wide shot. Climbing.
Just the feet at the end of :04 and into :05, a detail.
:06, its wide. Still climbing.
Then, at :07, super wide. Success.

At :08, a medium of the guy and the guitar.
Two seconds later, at :10, the detail of him writing.
And at :11, the wide of the band playing.
There's also two mediums of the players at :12 and :14.

After this, the commercial plays around with the editing more, moving in some shots, staying still in others, breaking scenes up. Most of the rest of the shots are medium, though there are a few details and wide shots peppered in. By beginning with the two sequences, the commercial establishes the idea of people working toward something and acheiving it, a tone that carries through the rest of the video.

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