Michaelle Bond on Barilla Pasta Commercial

The commercial is in Italian, but that doesn't matter because it contains sequences.

00:30- tight shot on boxes of Barilla pasta
00:31- medium shot of mother and son at the store with pasta boxes
00:32- wide shot of Barilla trucks transporting the pasta
00:34- tight shot of the face of the founder of Barilla
00:35- tight shot of the grain in his hand

This commercial is about Barilla pasta from 1877 to the present and how it has continued to be a family favorite through the years. The commercial and this sequence are trying to get viewers to feel like they have always been part of the Barilla family throughout the pasta's history.

The combination of the three types of shots works in this commercial. The first three shots in this sequence go from tight to medium to wide. This shows the way something as simple as pasta can be more important than just food and can connect people. The pasta starts out as just food, but becomes something bigger than itself over time because of the people it touches. The tight shot of the pasta boxes works because it puts the focus back on the item being marketed, lest the viewers forget the name of the only type of pasta that has been connecting people for more than 100 years. It also draws the viewers into the commercial, like they are part of the family. The medium shot of the mother and son also allows the viewers to feel like part of the family. The wide shot of the trucks shows that the pasta is being distributed to families in all different locations.

The tight shot of the founder's face brings viewers back to where it all began, as does the tight shot of the grain in his hand.